Summary: This article discusses the importance of having a data strategy for marketers to gain a complete view of their customers in order to personalize their marketing programs. It also promotes a webinar presented by Salesforce on “Power Up Your Marketing Programs with Google Analytics 4 and Salesforce Marketing Cloud.” The article also includes a link to view more Search Engine Land webinars and information about the author, Cynthia Ramsaran.

source: Power up your marketing programs with Google Analytics 4

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