With over 1 billion active users worldwide, TikTok provides a great opportunity for brands to increase their visibility. To optimize your content and increase your chances of reaching your target audience, you need to use TikTok SEO. TikTok SEO involves enhancing your content to be seen on the For You Page (FYP) and rank higher in TikTok’s search results. The FYP is TikTok’s homepage that offers new content with every swipe, and it is driven by TikTok’s algorithm. TikTok SEO is important because it increases your chances of being recommended and discovered by users. TikTok’s ranking factors include user interactions, video information, device and account settings, and value to the user. To boost your profile visibility with TikTok SEO, you can jump on trends, include keywords and hashtags, optimize video descriptions and captions, engage with the TikTok community, and collaborate with influencers. By using these tactics, brands like Shopify and Grammarly have successfully increased their profile visibility on TikTok. It’s important to stay informed about trends and understand your audience to create relevant content. Conducting keyword research and using relevant hashtags is crucial for your TikTok SEO strategy. Including captivating video descriptions and captions, engaging with your audience, and collaborating with influencers are also effective ways to boost your profile visibility on TikTok.