Comprehensive organization schema markup is essential for Google to understand and accept information about your brand. This schema should go beyond the recommended fields, including information about employees, awards, memberships, founders, parent company, and offsite brand mentions. Meaningful connections can be arranged through social media profiles, directory listings, Wikipedia, ranking and review sites, Google business profiles, apps, podcasts, videos, awards, relevant organizations, physical events, CEO interviews, research reports, and other brand-building initiatives. These connections help build trust and authority with Google, increasing the likelihood of being recommended to users. Once your brand is recognized as an entity in the Knowledge Graph, EEAT signals and topical authority can be fully applied. Establishing a strong relationship with Google is crucial for visibility and consideration by both Google and end users.

source: Brand Entity SEO – Whiteboard Friday