Moz has established itself as a leader in SEO through creating comprehensive resources and engaging content, leading to growth in their customer base. It is important to invest effort in obtaining high-quality backlinks and to focus on brand marketing to attract more people to your site. It is also important to capture demand to spark brand interest, and to nurture customer relationships, leverage social media, and innovate new products and run experiments.

source: What Is Branded Search & How to Increase It

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