This summary discusses the author’s experience attending BrightonSEO, a search marketing conference, for the past 10 years. They highlight three reasons why this year’s conference was one of their favorites: good vibes, great speakers, and surprisingly good weather. The author also provides some background on BrightonSEO, mentioning that it started in 2010 and has grown significantly since then. They give an overview of their activities during the conference, including attending workshops, networking events, and participating in various activities. The author also mentions their presence at the conference as part of the Ahrefs team, discussing the popularity of their booth and the questions they received from attendees. They highlight some of the notable speakers and stands at the event. The summary concludes by emphasizing the enjoyable and welcoming atmosphere of BrightonSEO and encourages others to attend in the future.