The article discusses the importance of trust in agencies and how it can impact business growth and client relationships. It highlights three components of trust – credibility, reliability, and intimacy – and explains how self-orientation can diminish trust. The article also emphasizes the benefits of building trust, such as client retention, referrals, and expanded services. It provides tips for building trust with clients, including consistent and reliable service, transparent communication, and owning mistakes. The article concludes by mentioning the importance of trust within internal teams and suggests a book for building a high-performing team.