Creating informational SEO content is not just about driving traffic, but also about persuading readers to take action. Points of view (POVs) are important in informational content because they help form deeper connections with search visitors, establish your brand as a go-to source, hold attention for longer, drive conversions, and make your brand socially relevant. By providing your unique perspective on a topic, you can engage readers and make them more likely to take the desired action. POVs add personality and make your content more engaging and share-worthy. Therefore, it is beneficial to incorporate POVs into your informational SEO content.

source: How and Why You Should Create Informational Content with POVs