The content discusses the key features of successful local landing pages for home services businesses. These features include having reviews, a unique value proposition, sales or coupons, and awards or recognitions. The author suggests that businesses should answer important questions on their landing pages, such as who their target audience is, what they offer, and why they should be chosen over competitors. They also emphasize the use of data, both first-party and third-party, as well as user-generated content to make landing pages more unique and interesting. The author provides do’s and don’ts for creating effective local landing pages.