Summary: The content discusses the importance of thoughtful testing, asking questions, and brushing up on statistics in the context of AB testing. It emphasizes the need for testing grounded in research and not relying on random experiments. It also highlights the importance of running tests for a minimum of a week and aiming for an 85-90% chance to win in order to avoid false positives and negatives.

source: CRO Misconceptions Every SEO Should Know — Whiteboard Friday

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