The rise of voice assistants like Alexa, Siri, and Cortana hasn’t brought about the major shift in SEO that was anticipated. However, there is still much to be learned about optimizing for voice search. This article presents seven up-to-date voice search statistics and provides insights into what they mean. Some key findings include: 62% of Americans use voice assistants, with 36% owning smart speakers; Amazon dominates the smart speaker market in the US, while Siri and Google Assistant are popular on mobile devices; 50% of US consumers use voice search every day, with usage increasing in recent years; 45% of Americans use voice search on their smartphones for information discovery; weather queries and “near me” searches are the most common uses for voice assistants; health and beauty, electronics, and household supplies are the top purchases made via smart speakers; and companies with higher Yelp ratings and positive customer reviews are more likely to appear in Siri search results. These statistics highlight the importance of optimizing for voice search and provide valuable insights for marketers.