Data is a key driver of innovation and success in businesses. With the help of AI, businesses can now engage in two-way conversations with customers, allowing them to better understand customer needs and preferences. In this podcast episode, Karlos Palmer, Dun & Bradstreet’s SVP of Sales and Marketing Solutions Product, and Kim Davis, Editorial Director at MarTech, discuss the importance of customer feedback and data insights in creating valuable products. They also explore how data can be used to drive future product development and foster innovation. The episode is sponsored by Dun & Bradstreet, a global provider of business decisioning data and analytics.