Influencer marketing is a business tactic that involves partnering with individuals who have large social media followings with the goal of increasing brand awareness. It is most effective when the right influencers are chosen based on audience demographics. Finding the right influencers is essential in reaping the benefits of increased credibility, awareness, and sales. Influencers are grouped by size of following and working with the right one can be financially beneficial. It is important to carefully research influencers and use Influencer Analytics to find credible ones. This tool can filter out influencers with fake followers and ensure that the influencers found are a perfect fit for a brand.