Google is featuring a nearby store in search results, but it may not accurately represent local options. The bias towards big brands in the search results raises concerns about the visibility of small businesses. While Google may not fully represent local businesses, small businesses also struggle with SEO and marketing, contributing to their invisibility on the web. This bias towards big brands has been a long-standing issue, and there is still a disconnect between Google and SMBs.

source: Is the Nearby Filter Nav Actually Making Google’s SERPs More Local?