The future of ecommerce is filled with opportunities and challenges. A new report called “The Future of Ecommerce Is Now: Industry Insights for 2023 & Beyond” seeks to uncover current trends and provide insights into where the industry is heading. The report addresses questions such as industry traffic shifts, the impact of emerging technologies like AI and AR, how the industry responds to economic uncertainty, and how ecommerce businesses can stay competitive in a crowded landscape.
The ecommerce market has experienced significant growth over the past decade, with traffic expanding at an average rate of 18% from 2020 to 2022. Looking ahead, there are signs of further growth, particularly as the holiday shopping season approaches.
In terms of traffic channels, Direct traffic dominates the industry, accounting for over 53% of all traffic, followed by Organic Search and Referral channels. However, Organic Search has surpassed Referral and has shown signs of growth in 2023. Email and Display Ads have also seen a boost in traffic, indicating emerging trends in the industry.
The global ecommerce landscape is also changing, with the US witnessing a decrease in traffic share and Asian markets, such as India and the Philippines, experiencing a surge in traffic. It’s crucial for businesses to diversify their geographical focus and explore opportunities in new markets.
Artificial Intelligence (AI) and Augmented Reality (AR) are revolutionizing the ecommerce market in 2023. These technologies provide personalized customer experiences, automated customer service, improved ad targeting, and enhanced operations. Social media platforms, especially TikTok, are also becoming an important tool for social selling, with the total market value for products sold directly through social media projected to reach $1.4 trillion by 2025.
Semrush has also released two new software bundles, the Amazon Accelerator Bundle and the Ecommerce .Trends Bundle, to help ecommerce businesses optimize their strategies and stay ahead of the competition. These bundles provide data-driven insights and actionable solutions to drive growth and success in the online marketplace.