SEO localization involves optimizing your website for different languages and regions to increase its visibility in search engine results and attract more relevant traffic. It goes beyond simple translation and includes adapting content to local culture, preferences, and search habits. This process involves optimizing keywords, content, title tags, and more. It is important because it improves the user experience, addresses cultural differences, and increases visibility, ultimately helping businesses reach their goals. Best practices for SEO localization include local keyword research, adapting to cultural differences, using hreflang attributes, avoiding automatic redirects, and choosing the right URL structure.

source: SEO Localization: Tactics for Targeted Global Online Visibility