Girlboss and Semrush collaborated on a webinar led by a panel of experts to discuss social media in 2024 and provide tips for building an authentic brand online. The panel addressed various topics, but not all questions could be answered during the webinar. This article summarizes key points discussed, including advice on using social media platforms like Instagram, LinkedIn, and TikTok, strategies for generating user-generated content, and tips for communicating social media performance to stakeholders. The article also highlights the importance of authenticity and values-driven branding in social media marketing for the year ahead.

source: 50 Tips to Embrace the Hottest 2024 Social Media Trends

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