This content explains the importance of not relying on Google search results to accurately determine your ranking for a keyword. It suggests using tools like a keyword rank checker or Ahrefs Webmaster Tools to check rankings accurately. It also explains how to track rankings for multiple keywords using tools like Ahrefs’ Rank Tracker. The content advises against obsessing over rankings and explains that fluctuations in rankings are normal. It also emphasizes the importance of giving SEO time to show results and explains how different tools count positions differently. The content concludes by suggesting guides on how to improve rankings.