Question keywords are search queries that are phrased in question form and often start with words like “how,” “what,” or “where.” These keywords can be targeted with content to provide very specific information to searchers. They also present several benefits to marketers, including lower competition, attracting more qualified visitors, and a better chance to rank for SERP features. To find question keywords, tools like the Keyword Magic Tool, Google’s People Also Ask section, autocomplete, and forums like Quora and Reddit can be used. Once question keywords are identified, they can be incorporated into website content, such as through blog posts or beginner’s guides.

source: Question Keywords: How to Find and Use Them


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