This content discusses the impact of browser privacy on marketing campaigns and the challenges organizations face in tracking users. It emphasizes the importance of making the necessary adjustments to ensure accurate marketing attribution and customer behavior analysis. The article also provides information about a webinar on navigating a privacy-first world. Additionally, it includes information on how to add Search Engine Land to the reader’s Google News feed. The article concludes with a brief bio of the author.

source: Go beyond cookies and stay ahead in a privacy-first world