Google Ads will be implementing changes to its Trademark Policy starting on July 24, limiting trademark complaints only to specific advertisers and ads. The change aims to simplify and speed up complaint resolutions, reducing industry-wide restrictions, and phasing out limitations gradually over the next 12-18 months. The current policy restricts entire industry ads from using trademarked material when complaints arise, leading to over-flagging and industry-wide blocks that cause problems for advertisers. The policy update should give advertisers more clarity, transparency, and better response time to trademark complaints.

source: Google Ads is changing how it processes trademark complaints