Google has admitted to secretly adjusting ad prices to meet targets, contradicting previous denials. This admission has led to a loss of trust and credibility for Google among advertisers. Digital marketer Greg Finn argues that advertisers should consider leaving Google, as the company prioritizes its own profits over the interests of small businesses. Google’s use of auction terminology is deemed misleading, and its practices, such as Revenue-Guided Second Price (RGSP), are criticized as ridiculous. Finn believes that Google’s actions undermine its credibility and urges advertisers to be wary of the company’s platforms and recommendations.

source: Has Google Ads lost all credibility? Why one advertiser says it’s time to leave