Google has launched the Gen Z Music lineup, a new tool that helps marketers connect with young people aged 18-24. The tool uses data from various platforms to identify trending music among Gen Z and allows advertisers to have their campaigns displayed alongside media that features these popular songs. This provides brands with the opportunity to engage with Gen Z and tap into one of the largest online consumer groups. The Gen Z Music lineup is now available globally.

source: Google Ads launches new tool to help marketers connect with Gen Z