Google is addressing concerns regarding confusion around the roles of its sales and support departments. Advertisers are upset that support is at an all-time low and are accusing Google sales employees of aggressive tactics. The confusion is compounded by overlapping responsibilities between the two departments. Some experts are calling for better clarification from Google. It has been noted that Google technical services or gTech is tasked with helping customers with technical issues, while the sales team is focused on engaging customers in discussions about new solutions. There is also a call for more transparency from Google, with users encouraged to share feedback following interactions with a member of the sales team.