Google is allowing advertisers to opt out of the Search Partner Network (SPN) after an Adalytics report indicated that Google search ads were appearing on inappropriate non-Google websites through the SPN, potentially creating brand safety risks. Advertisers now have the ability to exclude the SPN from all campaign types. These new capabilities are an effort to improve customer satisfaction and brand reputation. The Adalytics report made claims about ads appearing on inappropriate websites even after brands deliberate efforts to achieve brand safety and exercise control over their media investments. Despite refuting the claims, Google is offering the option to opt out of the SPN in response to feedback from partners.

source: Google advertisers can now opt out of the Search Partner Network amid Adalytics claims

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