Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties, allowing for a more comprehensive analysis of AdSense data in GA4 reports and explorations. Marketers can benefit from more detailed insights to optimize ad revenue. To establish links, follow the simple steps outlined by Google. It is important to have “Administrator” access to your AdSense account and “Edit” permission on the GA4 property. For more information, read Google’s announcement.

source: Google Analytics 4 properties can now be integrated with AdSense


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