Google Analytics 4 has added a new consent setting feature to comply with the EU User Consent Policy. Neglecting to adhere to this policy could affect ad campaign performance. The new consent mode setting section aims to make it easier for users to confirm that their consent mode is working properly and passing consent signals to their web streams. This policy applies to end users located in the EEA or the UK. With regulatory changes and events planned for later this year, advertisers need to implement solutions like consent mode. A Google-certified CMP is a platform approved by Google to assist businesses in managing user consent. Consent Mode allows businesses to honor users’ consent preferences from cookie banners or widgets. Get the daily newsletter and read Google’s guidelines on consent mode for more information.

source: Google Analytics 4 adds new consent mode setting section

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