Some advertisers believe that Google should re-evaluate its approach to automation. They argue that automation should not be the only option and that advertisers should have the choice to opt out of it. While AI can be effective, it can also be risky if it operates without clear constraints or control from advertisers. Concerns were also raised about the lack of control for advertisers in addressing or preventing issues with AI-driven ads. Despite these concerns, Google emphasized the importance of AI and urged advertisers to follow best practice guidelines to optimize the quality of their ads. The company remains committed to further investment in AI, but encourages the advertising community to voice genuine concerns and provide feedback for improvement.

source: Google exec addresses advertisers' automation concerns

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