Google is now rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. These features were previously only available in beta, and they aim to help marketers guide Google AI and control where their campaigns appear online. Brand restrictions with broad match will allow marketers to increase campaign reach, while brand restrictions for Performance Max campaigns give marketers control over their ads. This general rollout comes after Google successfully tested its automatically created assets feature on Performance Max campaigns.

source: Google rolls out brand restriction settings to all advertisers