Google is reviewing complaints about its stricter ad policy for consumer financial products and services, causing issues for marketers outside the industry. There is concern that the new policy is causing disapproval and limitations for campaigns for reasons unrelated to policy violations. The expanded policy restricts targeting sensitive interest categories in the United States and Canada. Marketers have reported that ads were disapproved or limited due to the updated policy, with instances where the automated checks were too subject to broad interpretation in rejecting keywords. Google has acknowledged the complaints and intends to investigate further. You can subscribe to Search Engine Land for updates on this matter.

source: Google to investigate disapproved and limited ad issues following policy update


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