Google Ads has announced that it is discontinuing individual and ad group keyword forecasting in Keyword Planner. This decision was made as few advertisers were using these features. However, campaign-level forecasts and historical keyword-level data will still be available. The removal of these forecasting features means that advertisers may not have access to important insights and metrics that can inform their advertising decisions and optimizations. Keyword Planner is a tool that uses past search data to predict a keyword’s performance potential.