Google will require political ads to disclose the use of AI-generated images, videos, and audio. Starting in November, political adverts must feature disclaimers when “synthetic content” is used to depict realistic-looking people or events. The move aims to address the growing prevalence of tools that produce synthetic content and increase trust in the internet. The new rules come ahead of the next US Presidential election and follow X’s decision to bring back political ads for the 2024 election. Non-compliance with Google’s rules may result in public disclosure of account information and ads.

source: Google to make political ads disclose AI content