Google has made automatically created assets (ACA) available to all advertisers. This feature generates custom headlines and descriptions for Search ads based on the ad’s context. ACAs can improve ad relevance, but advertisers must give up some control to Google’s AI. The feature is now available in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. Advertisers can enable ACAs in their campaign settings or follow recommendations on the Recommendations page. In the future, ACAs will use generative AI to create even more assets tailored to search queries.

source: Google rolls out automatically created assets to all advertisers


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