Google Ads has introduced a new “Getting Started” Performance Max guide to help advertisers build more effective campaigns. They have also updated various other guides to enhance the overall experience of creating, managing, and reporting on PMax campaigns. The updated documentation gives advertisers extra help and guidance. The new guide offers a checklist of concepts and tasks tailored to each of the three Performance Max campaign types. Additionally, other guides outline asset requirements, reporting options, campaign conversion goals, asset group signals, and troubleshooting steps.

source: Google rolls out new Performance Max guide and updates several others


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