Search intent refers to the reason behind a search query and what the searcher hopes to find. It is crucial to create content that aligns with search intent in order to rank well on Google. Search intent can be categorized into three buckets: informational, transactional, and navigational. However, these categories can be too vague to be useful. To better understand search intent, it is important to consider the “three Cs”: content type, content format, and content angle. By aligning your content with these three factors, you can create content that satisfies search intent. Additionally, including relevant subtopics in your content can further enhance its alignment with search intent. Focusing on search intent is essential for improving your chances of ranking on search engines.

source: Search Intent in SEO: What It Is & How to Optimize for It


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