The reign of Amazon as the dominant force in ecommerce is set to continue. In 2023, there were over 15 billion worldwide visits to Amazon.com, making it an extremely lucrative platform for sellers to generate sales. To help sellers grow their sales on Amazon in 2024, there are six key marketing strategies. The first is to cover the basics, ensuring that pricing, product differentiation, and branding are all on point. Continuously analyzing keywords and focusing on relevancy is essential, given Amazon’s algorithm’s reliance on AI and machine learning. Additionally, sellers should invest in Amazon advertising, leverage off-Amazon traffic strategies, run coupons for sponsored product ads, and invest in high-quality product videos. These strategies, when used effectively, can enhance visibility, conversion rates, and overall sales on Amazon.

source: 6 Amazon marketing strategies to implement in 2024

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