Content gap analysis is an important type of market research that can help you discover missed opportunities and improve your content marketing. It involves identifying and addressing missing or underperforming content on a website compared to competitors or market standards. Useful tools for content gap analysis include Semrush, Ahrefs, and Google Search Console. The process involves comparing your own site to competitors and interpreting the results to find areas for improvement. Analyzing gaps at the site, category, and page levels can help refine your content strategy. Content gap analysis is crucial for creating better content, fulfilling search intent, and demonstrating expertise.

source: Why a content gap analysis should be part of your SEO strategy


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