Influencer ad spend is growing faster than traditional advertising, according to a report by Insider Intelligence. Brands are advised to adjust their campaign strategies to cater to the increasing popularity of influencers. The report also highlights the various income sources for influencers, including sponsored content, affiliate marketing, advertising revenue, creator funds, paid content subscriptions, and selling merchandise. The report suggests that the ongoing Hollywood writers’ strike and social platforms’ efforts to attract top talent could further accelerate influencer ad spend.

source: Influencer ad spend is now growing faster than traditional ad investment