Instacart’s ad revenue made $740 million in 2022, which is a 30% increase from 2021 and accounts for nearly 30% of its revenue. Instacart’s platform has been updated to attract more advertisers and is becoming an increasingly viable alternative for brands to promote products directly to consumers. The rise in emerging ad platforms like Instacart has contributed to Google and Meta’s advertising market share dropping below 50%. Retail media search spend is forecasted to reach $30 billion this year, with RMN digital ad revenue expected to hit $45 billion.

source: Nearly 30% of Instacart’s revenue is from advertising