Google announced the release of the Google Ads API v16 which includes new tools and capabilities to help monitor campaign performance and optimization. Although there are no breaking changes, there are several new features available. These features include recommendations based on specified settings, insights into why an ad group or ad group ad is not serving, ability to apply changes to the original campaign to the experiment campaign, updated customer and campaign life cycle goals and additional support for tracking business registration verification process for Local Services. For more information, read the full blog post from Google.

source: Google Ads API version 16 is launching


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