LinkedIn has introduced new tools and upgrades for measuring ad campaigns more effectively, including the Conversions API, Website Actions, and Document Ads upgrades. These enhancements aim to provide better insights into user response to ads on the platform and allow for more accurate measurement of campaign impact. LinkedIn’s Product Marketing Manager, Nicholas Hassebrock, commented on the effectiveness of the new tools, with CAPI showing a 31% increase in attributed conversions and a 20% reduction in cost per action in beta campaigns. Website Actions users have seen a 33% lift in CTR for Conversion Tracking campaigns and a 31% lift for Website Retargeting campaigns. This innovation is designed to meet the needs of B2B marketers and drive results.

source: LinkedIn rolls out new ad performance measurement features

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