LinkedIn is set to trial a new ad product that will allow marketers to target its 930 million subscribers while they watch videos on streaming services. This move aims to increase ROI and revenue by efficiently reaching the target audience. LinkedIn, which generates most of its revenue from ads on its news feed, is looking to further boost profits by exploring the ad streaming sector. The platform recently announced the pilot of generative AI features for advertisers. LinkedIn believes that in-stream video ads have the potential to transform how brands engage with their audiences.

source: LinkedIn to test video ads on streaming services