This content is a summary of a guide that takes a thorough approach to local business content marketing. The author was inspired by their experience consulting with business owners and seeing the struggles they face in turning their knowledge into customer-centric content. They also draw an analogy between the role of local businesses in communities and how a single tree can host different species, and structure the guide accordingly. Additionally, the author discusses the societal, economic, and environmental challenges that small companies face and how using their voice in content marketing can improve life quality.

source: Announcing: The Local Business Content Marketing Guide