SEO consultant Aleyda Solis discusses the importance of prioritizing tasks that have a higher impact but lower effort in today’s Whiteboard Friday. Aleyda suggests developing a low-hanging fruit analysis alongside the usual SEO audit process to identify opportunities for quick implementation. She focuses on three scenarios: improving the click-through rate of top-ranked pages, identifying relevant queries ranking with non-relevant pages, and optimizing internal links of almost ranking pages. By implementing these low-hanging fruit opportunities, impatience from clients or stakeholders can be mitigated, and it can ensure that easier or simpler tasks are completed first.

source: The Ultimate Low-Hanging Fruit SEO Strategy — Whiteboard Friday