Summary: Embracing Employee Generated Content (EGC) involves highlighting a strong company culture, celebrating existing employees, and attracting potential new hires. It is important to have a clear mission statement, brand values, and policies in place. When starting an EGC initiative, it’s advised to start small and not force participation. Creating an employee advocacy program is also recommended, with steps outlined for implementation. Tracking the right metrics, both internal and external, is crucial for understanding the impact of EGC.