Microsoft claims that its attempts to sell Bing as the default search engine to Apple were blocked by Google. According to Mikhail Parakhin, Microsoft’s CEO of Advertising and Web Services, they offered Apple more than 100% of the revenue or gross profit, but the proposal was rejected due to Apple’s deal with Google. Microsoft claims that it offered to pay Apple more than Google, which was reportedly offering around 60%. The rejection of Microsoft’s higher monetary offer suggests that Apple’s decision may not be solely based on financial considerations and highlights the significance of default search engine status. Microsoft also tried to pitch Samsung about making Bing the default search engine on its products, but these conversations were shut down by Samsung due to its contract with Google.

source: Microsoft blames Google for Apple rejecting offer to buy Bing