In the ever-changing world of digital marketing, there have been significant shifts since the beginning of 2022. These shifts include the rise of AI in content generation, the continued surge in video on social media and in search, increased personalization leveraging AI and customer data, and the importance of authenticity in AI-generated content. Semrush has made several updates throughout the year to help boost visibility, beat competition, and engage the audience. These updates include more accurate search volume data, a more comprehensive authority score, tracking of 38 unique SERP features, semantic core opportunities in the Keyword Manager tool, integration with Google Analytics 4, a new network graph report in Backlink Analytics, the ability to optimize JavaScript with Site Audit, expanded listing management tools for local SEO, improvements in competitive and market research tools, and in-depth audience insights in the One2Target tool.

source: Top Semrush Updates You Won’t Want to Miss