Summary: The Microsoft Audience Network has made predictive targeting available to all advertisers following a successful pilot. Predictive targeting helps advertisers discover new audiences and improve ROI. The feature examines ads and landing pages to match content with relevant audiences using audience intelligence signals. To set it up, advertisers can toggle on predictive targeting in their audience campaigns. Microsoft recommends using clear ad copy and user-friendly landing pages, and applying predictive targeting to all campaigns. For more information, Microsoft has provided a complete guide on predictive targeting.

source: Microsoft rolls out predictive targeting to all advertisers