Search professionals can face challenges in maintaining SEO success when their colleagues lack understanding of the complexities of SEO. Investing in company-wide education, keeping SEO in front of stakeholders, identifying colleagues who need additional training, determining the necessary SEO skills for each stakeholder, and choosing the best methods to train them can help protect against setbacks caused by noindex tags and others. By educating colleagues on SEO strategy and its impact on their work, creating awareness of SEO practice complexities, and providing context, it is possible to ensure that all departments work together effectively.

source: How to use SEO education for stakeholder management