Snapchat is partnering with Foshpa to provide advertisers with improved campaign insights. This will help measure the effectiveness of ads and compare results across channels. This will give advertisers the ability to optimize campaigns and maximize return on ad spend. Fospha is an analytics platform that presents data to help users understand cost per acquisition and ROAS, and advertisers can contact their Fospha or Snapchat account manager for more information. Snap stated that the partnership will help marketers gain confidence in spending on Snapchat and capitalize on strong campaign performance at higher spend levels. For more detailed information, you can read Snap’s announcement.

source: Snap unveils enhanced campaign insights for ROAS


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