Threads, the new social platform by Meta, is implementing branded content tools to offer paid promotion opportunities for marketers. While the platform doesn’t serve ads yet, brands can explore influencer campaigns through this feature. This allows brands to connect with the Threads audience before ad space becomes available. Following Instagram’s lead, Threads has adopted the platform’s terms of service, including guidelines for sponsored content. Marketers are eager to establish their brands on Threads, which has gained significant popularity with over 100 million sign-ups in its first week. For more information, read the Threads FAQ guide.